Titel: Small-scale Wind Turbines – Introductory market study for Swedish conditions
Författare: Erika Thorstensson
Utgivare: Chalmers Tekniska Högskola
Årtal: 2009
Ämnesord: Småskalig vindkraft
Sökord: small scale, målgrupper, project management, marknadsstudie
Examensarbete (Pdf)
Sammanfattning: The thesis comprises an introductory market study for small-scale wind turbines under Swedish conditions. The general boundary conditions (political, legislative, etc.) for small-scale electricity generation are described together with sample small-scale wind turbine characteristics in terms of costs and energy output.
A SWOT analysis shows several strengths and opportunities, but also a number of weaknesses and threats in relation to the introduction of small-scale wind turbines. One example of weakness is the lack of a common and trustworthy description of the energy output under typical small-scale wind turbine conditions.
A PEST analysis is used to differentiate the opportunities and possible interest among five
identified market segments: detached houses, weekend/summer cottages, farms, small
industries and municipal organisations. It is thus proposed to focus on industries and municipal organisations that want to use the wind turbines for image and public awareness. The market segments with the largest potential sale volumes are detached houses and weekend/summer cottages, where the later is proposed as a primary target group.
In general, institutions as well as actors have to improve their efforts in order to create a market for small-scale wind turbines. The prerequisites to become a small-scale electricity provider are much too costly and complicated and the marketing is not convincing enough. The introduction of net metering and third party testing would most likely increase the market for small-scale wind turbines.